Privacy Policy

Last updated: July 24, 2026

This Privacy Policy describes how Icebreak Sauna and its owners, subsidiaries, and affiliates (collectively, “Icebreak,” “we,” “us,” or “our”) collect, use, share, and protect your personal information when you visit www.icebreaksauna.com, use our booking app or other apps (the “Apps”), book or attend a session, purchase a membership or gift card, or otherwise interact with us (together, the “Services”). By using the Services, you agree to the collection and use of information in accordance with this Policy. This Policy works alongside our Terms of Service and Cookie Policy.

1. Information We Collect

We collect the following categories of information:

Information You Provide to Us

• Identity and contact details, such as your name, email address, phone number, and mailing or billing address;
• Account credentials, such as your username and password;
• Payment information, such as your card details, which are processed by our third-party payment processor;
• Booking and transaction information, such as sessions you book, memberships, class packs, gift cards, and purchase history;
• Emergency contact information and any health information you choose to share with us for your safety;
• Waiver and consent records, including your acceptance of our Release of Liability;
• Communications, such as messages, reviews, survey responses, and your marketing preferences.

Information We Collect Automatically

• Device and connection information, such as your IP address, browser type, operating system, and device identifiers;
• Usage information, such as pages viewed, links clicked, features used, and the dates and times of your visits;
• Location information, such as general location inferred from your IP address;
• Information collected through cookies and similar technologies, as described in our Cookie Policy.

Information From Third Parties

• Information from our booking, payment, analytics, and marketing providers;
• Information from social media platforms when you interact with us there or connect an account.

2. How We Use Your Information

We use your personal information to:

• Provide, operate, and manage the Services, including your bookings, memberships, and account;
• Process payments, prevent and detect fraud, and maintain the security of the Services;
• Keep guests and staff safe and respond to incidents, including medical situations, during sessions;
• Communicate with you, including sending confirmations, reminders, receipts, and service updates;
• Send you marketing and promotional messages where you have opted in, which you can stop at any time;
• Understand how the Services are used and improve and develop them;
• Personalize your experience and remember your preferences;
• Comply with our legal obligations and enforce our Terms and other agreements.

3. How We Share Your Information

We do not sell your personal information for money. We share it only in the following circumstances:

• Service providers. With third parties that perform services for us, such as our booking platform, payment processor, hosting provider, email and SMS providers, analytics tools, and customer-support tools, who may process your information only on our behalf and instructions.
• Legal and safety. When required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, property, or safety of Icebreak, our guests, our staff, or the public.
• Business transfers. In connection with, or during negotiations of, any merger, financing, acquisition, or sale of all or a portion of our assets.
• With your direction or consent. When you ask us to share your information or otherwise consent to sharing.

4. Payment Information

Payments are processed by a third-party payment processor. We do not store full payment card numbers on our own systems. Your payment information is handled in accordance with the processor’s own terms and privacy policy and applicable payment-card security standards.

5. Cookies and Tracking Technologies

We and our providers use cookies, pixels, and similar technologies to operate the Services, remember your preferences, measure performance, and, where permitted, support marketing. For details and your choices, see our Cookie Policy.

6. Data Retention

We retain your personal information for as long as your account is active and for as long as necessary to provide the Services, and thereafter as needed to comply with our legal, tax, accounting, and safety obligations, resolve disputes, and enforce our agreements. Waiver and liability records may be retained for an extended period given their legal significance.

7. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• The right to access and receive a copy of the personal information we hold about you;
• The right to correct inaccurate or incomplete information;
• The right to request deletion of your personal information;
• The right to opt out of the sale or sharing of personal information for targeted advertising;
• The right to limit the use of certain sensitive information;
• The right not to be discriminated against for exercising your rights.

Colorado residents have these rights under the Colorado Privacy Act, and residents of other states may have similar rights under their own laws. To exercise any of these rights, email us at hej@icebreaksauna.com. We may need to verify your identity before responding, and you may use an authorized agent where the law allows.

8. Marketing Choices

You can opt out of marketing emails at any time using the unsubscribe link in any message, and you can opt out of marketing text messages by replying STOP. Even if you opt out of marketing, we may still send you non-promotional messages about your account, bookings, and the Services.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Guests under 18 may participate only with a parent or legal guardian. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

11. Third-Party Links

The Services may contain links to third-party websites and services that we do not operate or control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Services after any change means you accept the updated Policy.

13. Contact Us

If you have questions about this Policy or your personal information, contact us at hej@icebreaksauna.com. Icebreak Sauna · Denver, Colorado.